Sự hài lòng và bất mãn của khách hàng: Mối quan hệ bất đối xứng và những hàm ý quản trị cho doanh nghiệp Sách chuyên khảo

Giới thiệu về dịch vụ, trải nghiệm dịch vụ; chất lượng dịch vụ, sự hài lòng và bất mãn của khách hàng; sự tác động đa chiều và bất đối xứng của các yếu tố dịch vụ đến sự hài lòng và bất mãn. Trình bày phương pháp nghiên cứu, kế...

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Bibliographic Details
Main Author:	Võ, Thị Ngọc Thúy
Other Authors:	Hoàng, Đoàn Phương Thảo
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2017
Subjects:	Quản trị doanh nghiệp; Dịch vụ khách hàng > Sách chuyên khảo
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31079
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31079

Sự hài lòng và bất mãn của khách hàng: Mối quan hệ bất đối xứng và những hàm ý quản trị cho doanh nghiệp Sách chuyên khảo

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