Market segmentation success making it happen!
Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...
Đã lưu trong:
Hovedforfatter: | Dibb, Sally |
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Andre forfattere: | Sally Dibb; Lyndon Simkin |
Sprog: | Undetermined English |
Udgivet: |
London,New York
Routledge
1996
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Lignende værker
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Market segmentation :
af: McDonald, Malcolm
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The
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Promoting market opportunities at the base of pyramid (BOP)
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Creating the marketing experience :
af: Marconi, Joe
Udgivet: (2005) -
Marketing management for small and medium enterprises: Target markets
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)