Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Detalles Bibliográficos
Autor principal: Dibb, Sally
Otros Autores: Sally Dibb; Lyndon Simkin
Lenguaje:Undetermined
English
Publicado: London,New York Routledge 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

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