Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Bibliografski detalji
Glavni autor:	Dibb, Sally
Daljnji autori:	Sally Dibb; Lyndon Simkin
Jezik:	Undetermined English
Izdano:	London,New York Routledge 1996
Teme:	Market segmentation; Target marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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