Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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書誌詳細
第一著者:	Dibb, Sally
その他の著者:	Sally Dibb; Lyndon Simkin
言語:	Undetermined English
出版事項:	London,New York Routledge 1996
主題:	Market segmentation; Target marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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