Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Opis bibliograficzny
1. autor:	Dibb, Sally
Kolejni autorzy:	Sally Dibb; Lyndon Simkin
Język:	Undetermined English
Wydane:	London,New York Routledge 1996
Hasła przedmiotowe:	Market segmentation; Target marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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