Market segmentation success making it happen!
Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...
Na minha lista:
Autor principal: | Dibb, Sally |
---|---|
Outros Autores: | Sally Dibb; Lyndon Simkin |
Idioma: | Undetermined English |
Publicado em: |
London,New York
Routledge
1996
|
Assuntos: | |
Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
---|
Registos relacionados
-
Market segmentation :
Por: McDonald, Malcolm
Publicado em: (2004) -
The
Por: Dibb, Sally
Publicado em: (1996) -
Promoting market opportunities at the base of pyramid (BOP)
Publicado em: (2004) -
Creating the marketing experience :
Por: Marconi, Joe
Publicado em: (2005) -
Marketing management for small and medium enterprises: Target markets
Por: Business School of the National Economics Univ. of Hanoi
Publicado em: (2001)