Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Detaylı Bibliyografya
Yazar:	Dibb, Sally
Diğer Yazarlar:	Sally Dibb; Lyndon Simkin
Dil:	Undetermined English
Baskı/Yayın Bilgisi:	London,New York Routledge 1996
Konular:	Market segmentation; Target marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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