Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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書目詳細資料
主要作者:	Dibb, Sally
其他作者:	Sally Dibb; Lyndon Simkin
語言:	Undetermined English
出版:	London,New York Routledge 1996
主題:	Market segmentation; Target marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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