QR kód

Strategic brand management : Building, measuring, and managing brand equity

Zobrazit další vydání (1)

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Keller, Kevin Lane
Médium:	Sách
Jazyk:	Undetermined
Vydáno:	Pearson 2013
Témata:	Brand name products; Thương hiệu;
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Podobné jednotky

Strategic brand management building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2008)

Strategic brand management
Autor: Keller, Kevin Lane
Vydáno: (2013)

Managing brand equity capitalizing on the value of a brand name
Autor: Aaker, David A.
Vydáno: (1991)

Living Brands :
Autor: Nadeau, Raymond
Vydáno: (2007)

The brand marketing book : creating, managing, and extending the value of your brand /
Autor: Marconi, Joe.
Vydáno: (2000)

Branding 4.0
Autor: Isarabhkdee, Piyachart
Vydáno: (2017)

Building brand identity : a strategy for success in a hostile marketplace /
Autor: Upshaw, Lynn B.
Vydáno: (1995)

Brands and branding
Autor: Brown, Stephen
Vydáno: (2016)

Brand positioning :
Autor: Sengupta, Subroto
Vydáno: (2005)

FCB-Ulka brand building advertising : concepts and cases /
Autor: Parameswaran, M. G.
Vydáno: (2001)

Asian brand strategy :
Autor: Roll, Martin
Vydáno: (2006)

Branding across borders : a guide to global brand marketing /
Autor: Gregory, James R.
Vydáno: (2001)

Designing brand experiences
Autor: Landa, Robin
Vydáno: (2006)

Branding @ the digital age /
Vydáno: (2001)

Building strong brands
Autor: Aaker, David A.
Vydáno: (1996)

Sonic branding :
Autor: Jackson, Daniel M.
Vydáno: (2003)

Sell the brand first
Autor: Stiff, Dan
Vydáno: (2006)

Transforming your business into a brand :
Autor: Tai, Jacky
Vydáno: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
Autor: Lopes, Teresa da Silva
Vydáno: (2013)

eBrands : building an Internet business at breakneck speed /
Autor: Carpenter, Phil, 1967-
Vydáno: (2000)

The 11 immutable laws of Internet branding /
Autor: Ries, Laura.
Vydáno: (2000)

Strategic Brand Management (Second Edition)
Autor: Alexander, Chernev
Vydáno: (2023)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
Autor: Stiff, Dan.
Vydáno: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
Autor: R. Gregory James
Vydáno: (2001)

Sell the brand first :
Autor: Stiff, Dan
Vydáno: (2006)

Hoàn thiện thương hiệu cá nhân
Vydáno: (2006)

Đánh lửa cho thương hiệu Brand
Autor: Cahill, Jonathan
Vydáno: (2011)

A morphological analysis of english brand names
Autor: Đặng Trần Quỳnh Giao
Vydáno: (2025)

An investigation into brand names in English
Autor: Phạm, Thị Bích Vân.
Vydáno: (2011)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
Autor: Pike, Steven.

Strategic brand management
Autor: Martin, Brice
Vydáno: (2018)

Building Personal Brand: Advantage and Method in Marketing
Autor: Nguyen, Thi Kim Anh
Vydáno: (2025)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
Autor: Temporal, Paul
Vydáno: (2007)

Những chiến lược khác biệt để phát triển thương hiệu
Vydáno: (2013)

Định vị thương hiệu =
Autor: Trout, Jack
Vydáno: (2004)

Dấu ấn thương hiệu :
Autor: Tôn, Thất Nguyễn Thiêm
Vydáno: (2008)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
Autor: Nguyễn, Thị Thanh Tâm
Vydáno: (2015)

Brand admiration :
Autor: Park, C. Whan
Vydáno: (2016)

Định vị thương hiệu =
Autor: Trout, Jack
Vydáno: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
Autor: Haig, Matt
Vydáno: (2005)