Mã QR

Strategic brand management : Building, measuring, and managing brand equity

Hiển thị phiên bản (1) khác

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Format:	Sách
Sprog:	Undetermined
Udgivet:	Pearson 2013
Fag:	Brand name products; Thương hiệu;
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Lignende værker

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Strategic brand management
af: Keller, Kevin Lane
Udgivet: (2013)

Managing brand equity capitalizing on the value of a brand name
af: Aaker, David A.
Udgivet: (1991)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Building brand identity : a strategy for success in a hostile marketplace /
af: Upshaw, Lynn B.
Udgivet: (1995)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Branding @ the digital age /
Udgivet: (2001)

Building strong brands
af: Aaker, David A.
Udgivet: (1996)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)

Sell the brand first
af: Stiff, Dan
Udgivet: (2006)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
af: Lopes, Teresa da Silva
Udgivet: (2013)

eBrands : building an Internet business at breakneck speed /
af: Carpenter, Phil, 1967-
Udgivet: (2000)

The 11 immutable laws of Internet branding /
af: Ries, Laura.
Udgivet: (2000)

Strategic Brand Management (Second Edition)
af: Alexander, Chernev
Udgivet: (2023)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
af: Stiff, Dan.
Udgivet: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
af: R. Gregory James
Udgivet: (2001)

Sell the brand first :
af: Stiff, Dan
Udgivet: (2006)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Đánh lửa cho thương hiệu Brand
af: Cahill, Jonathan
Udgivet: (2011)

A morphological analysis of english brand names
af: Đặng Trần Quỳnh Giao
Udgivet: (2025)

An investigation into brand names in English
af: Phạm, Thị Bích Vân.
Udgivet: (2011)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
af: Pike, Steven.

Strategic brand management
af: Martin, Brice
Udgivet: (2018)

Building Personal Brand: Advantage and Method in Marketing
af: Nguyen, Thi Kim Anh
Udgivet: (2025)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Những chiến lược khác biệt để phát triển thương hiệu
Udgivet: (2013)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2008)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
af: Nguyễn, Thị Thanh Tâm
Udgivet: (2015)

Brand admiration :
af: Park, C. Whan
Udgivet: (2016)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)