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Strategic brand management : Building, measuring, and managing brand equity

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane
Formatua:	Sách
Hizkuntza:	Undetermined
Argitaratua:	Pearson 2013
Gaiak:	Brand name products; Thương hiệu;
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Antzeko izenburuak

Strategic brand management building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2008)

Strategic brand management
nork: Keller, Kevin Lane
Argitaratua: (2013)

Managing brand equity capitalizing on the value of a brand name
nork: Aaker, David A.
Argitaratua: (1991)

Living Brands :
nork: Nadeau, Raymond
Argitaratua: (2007)

The brand marketing book : creating, managing, and extending the value of your brand /
nork: Marconi, Joe.
Argitaratua: (2000)

Branding 4.0
nork: Isarabhkdee, Piyachart
Argitaratua: (2017)

Building brand identity : a strategy for success in a hostile marketplace /
nork: Upshaw, Lynn B.
Argitaratua: (1995)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

Brand positioning :
nork: Sengupta, Subroto
Argitaratua: (2005)

FCB-Ulka brand building advertising : concepts and cases /
nork: Parameswaran, M. G.
Argitaratua: (2001)

Asian brand strategy :
nork: Roll, Martin
Argitaratua: (2006)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2001)

Designing brand experiences
nork: Landa, Robin
Argitaratua: (2006)

Branding @ the digital age /
Argitaratua: (2001)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

Sonic branding :
nork: Jackson, Daniel M.
Argitaratua: (2003)

Sell the brand first
nork: Stiff, Dan
Argitaratua: (2006)

Transforming your business into a brand :
nork: Tai, Jacky
Argitaratua: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
nork: Lopes, Teresa da Silva
Argitaratua: (2013)

eBrands : building an Internet business at breakneck speed /
nork: Carpenter, Phil, 1967-
Argitaratua: (2000)

The 11 immutable laws of Internet branding /
nork: Ries, Laura.
Argitaratua: (2000)

Strategic Brand Management (Second Edition)
nork: Alexander, Chernev
Argitaratua: (2023)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
nork: Stiff, Dan.
Argitaratua: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
nork: R. Gregory James
Argitaratua: (2001)

Sell the brand first :
nork: Stiff, Dan
Argitaratua: (2006)

Hoàn thiện thương hiệu cá nhân
Argitaratua: (2006)

Đánh lửa cho thương hiệu Brand
nork: Cahill, Jonathan
Argitaratua: (2011)

A morphological analysis of english brand names
nork: Đặng Trần Quỳnh Giao
Argitaratua: (2025)

An investigation into brand names in English
nork: Phạm, Thị Bích Vân.
Argitaratua: (2011)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
nork: Pike, Steven.

Strategic brand management
nork: Martin, Brice
Argitaratua: (2018)

Building Personal Brand: Advantage and Method in Marketing
nork: Nguyen, Thi Kim Anh
Argitaratua: (2025)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
nork: Temporal, Paul
Argitaratua: (2007)

Những chiến lược khác biệt để phát triển thương hiệu
Argitaratua: (2013)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Dấu ấn thương hiệu :
nork: Tôn, Thất Nguyễn Thiêm
Argitaratua: (2008)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
nork: Nguyễn, Thị Thanh Tâm
Argitaratua: (2015)

Brand admiration :
nork: Park, C. Whan
Argitaratua: (2016)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
nork: Haig, Matt
Argitaratua: (2005)