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Strategic brand management : Building, measuring, and managing brand equity

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Format:	Sách
Langue:	Undetermined
Publié:	Pearson 2013
Sujets:	Brand name products; Thương hiệu;
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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