Strategic brand management : Building, measuring, and managing brand equity
Zapisane w:
| 1. autor: | Keller, Kevin Lane |
|---|---|
| Format: | Sách |
| Język: | Undetermined |
| Wydane: |
Pearson
2013
|
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh |
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