Global brands: The evolution of multinationals in alcoholic beverages

Côd QR

Global brands: The evolution of multinationals in alcoholic beverages

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Lopes, Teresa da Silva
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cambridge University 2013
Pynciau:	Alcoholic beverage industry Brand name products
Mynediad Ar-lein:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Eitemau Tebyg

Teresa da Silva Lopes : Global brands : The evolution of multinationals in alcoholic beverages : book review /
gan: Inkpen, Andrew.

Differential alcohol expectancies based on type of alcoholic beverage consumed /
gan: Pedersen, Eric R.

Effect of cues associated with an alcoholic beverage on executive function /
gan: Birak, Kulbir Singh.

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

Fermented beverage production
gan: Lea, Andrew G. H.
Cyhoeddwyd: (2003)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Branding @ the digital age /
Cyhoeddwyd: (2001)

Effect of cues associated with an alcoholic beverage on executive function /
gan: Birak, Kulbir Singh.

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
gan: R. Gregory James
Cyhoeddwyd: (2001)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Relationship-specific alcohol expectancies in couples with concordant and discrepant drinking patterns /

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Do premorbid predictors of alcohol dependence also predict the failure to recover from alcoholism ? /

Course of alcohol dependence among Vietnam combat veterans and nonveteran controls /

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

Brands and branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Affective and personality risk and cognitive mediators of initial adolescent alcohol use /
gan: Bekman, Nicole M.

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Beverage quality and safety
gan: Foster, Tammy
Cyhoeddwyd: (2003)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (1996)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

Quản trị tài sản nhãn hiệu
gan: Đào Công Bình
Cyhoeddwyd: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Quản trị thương hiệu hàng hóa
gan: Trương, Đình Chiến
Cyhoeddwyd: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
gan: Richard Moore
Cyhoeddwyd: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
gan: Lê Anh Cường
Cyhoeddwyd: (2003)

Đơn giản là hoàn hảo
gan: Trout, Jack
Cyhoeddwyd: (2004)