Global brands: The evolution of multinationals in alcoholic beverages
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge University
2013
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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