Global brands: The evolution of multinationals in alcoholic beverages

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Global brands: The evolution of multinationals in alcoholic beverages

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Lopes, Teresa da Silva
Formáid:	Leabhar
Teanga:	English
Foilsithe:	Cambridge University 2013
Ábhair:	Alcoholic beverage industry Brand name products
Rochtain Ar Líne:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Míreanna Comhchosúla

Teresa da Silva Lopes : Global brands : The evolution of multinationals in alcoholic beverages : book review /
le: Inkpen, Andrew.

Differential alcohol expectancies based on type of alcoholic beverage consumed /
le: Pedersen, Eric R.

Effect of cues associated with an alcoholic beverage on executive function /
le: Birak, Kulbir Singh.

Branding across borders : a guide to global brand marketing /
le: Gregory, James R.
Foilsithe: (2001)

Fermented beverage production
le: Lea, Andrew G. H.
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le: Roll, Martin
Foilsithe: (2006)

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le: Sengupta, Subroto
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Effect of cues associated with an alcoholic beverage on executive function /
le: Birak, Kulbir Singh.

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Sonic branding :
le: Jackson, Daniel M.
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le: Stiff, Dan
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Branding Across Borders: A Guide to Global Brand Marketing /
le: R. Gregory James
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le: Isarabhkdee, Piyachart
Foilsithe: (2017)

Relationship-specific alcohol expectancies in couples with concordant and discrepant drinking patterns /

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
le: Temporal, Paul
Foilsithe: (2007)

Do premorbid predictors of alcohol dependence also predict the failure to recover from alcoholism ? /

Course of alcohol dependence among Vietnam combat veterans and nonveteran controls /

Định vị thương hiệu =
le: Trout, Jack
Foilsithe: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
le: Haig, Matt
Foilsithe: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
le: Haig, Matt
Foilsithe: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
le: Ries, Al
Foilsithe: (2004)

Brands and branding
le: Brown, Stephen
Foilsithe: (2016)

Affective and personality risk and cognitive mediators of initial adolescent alcohol use /
le: Bekman, Nicole M.

Managing brand equity capitalizing on the value of a brand name
le: Aaker, David A.
Foilsithe: (1991)

Beverage quality and safety
le: Foster, Tammy
Foilsithe: (2003)

Building strong brands
le: Aaker, David A.
Foilsithe: (1996)

Transforming your business into a brand :
le: Tai, Jacky
Foilsithe: (2007)

Quản trị tài sản nhãn hiệu
le: Đào Công Bình
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Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
le: Dương, Hữu Hạnh
Foilsithe: (2005)

Quản trị thương hiệu hàng hóa
le: Trương, Đình Chiến
Foilsithe: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
le: Richard Moore
Foilsithe: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
le: Lê Anh Cường
Foilsithe: (2003)

Đơn giản là hoàn hảo
le: Trout, Jack
Foilsithe: (2004)