Global brands: The evolution of multinationals in alcoholic beverages
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.
Zapisane w:
1. autor: | Lopes, Teresa da Silva |
---|---|
Format: | Książka |
Język: | English |
Wydane: |
Cambridge University
2013
|
Hasła przedmiotowe: | |
Dostęp online: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
---|
Podobne zapisy
-
Teresa da Silva Lopes : Global brands : The evolution of multinationals in alcoholic beverages : book review /
od: Inkpen, Andrew. -
Differential alcohol expectancies based on type of alcoholic beverage consumed /
od: Pedersen, Eric R. -
Effect of cues associated with an alcoholic beverage on executive function /
od: Birak, Kulbir Singh. -
Branding across borders : a guide to global brand marketing /
od: Gregory, James R.
Wydane: (2001) -
Fermented beverage production
od: Lea, Andrew G. H.
Wydane: (2003)