Consumer behavior : buying, having, and being

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Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Dades bibliogràfiques
Autor principal:	Solomon, Michael R
Format:	Llibre
Idioma:	English
Publicat:	Pearson 2015
Matèries:	Consumer behavior Market surveys Marketing
Accés en línia:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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