The Paradox of Points:
Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

क्यूआर कोड

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program membe...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Köcher, Sören
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Springer 2015
विषय:	Relations Customer Economics Business Relationship marketing Customer loyalty programs
ऑनलाइन पहुंच:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59470
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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