The Paradox of Points:
Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

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The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program membe...

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Bibliografski detalji
Glavni autor:	Köcher, Sören
Format:	Knjiga
Jezik:	English
Izdano:	Springer 2015
Teme:	Relations Customer Economics Business Relationship marketing Customer loyalty programs
Online pristup:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59470
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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