Services marketing : integrating customer focus across the firm /
This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
Irwin/McGraw-Hill,
2000.
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| Edición: | 2nd ed. |
| Materias: | |
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