The media handbook /

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The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Katz, Helen E.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Lincolnwood, Ill. : NTC Business Books, 1995.
Pynciau:	Advertising media planning. Mass media and business. Marketing channels.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Media planning : a practical guide /
gan: Surmanek, Jim.
Cyhoeddwyd: (1996)

Fundamentals of media effects
gan: Bryant, Jennings
Cyhoeddwyd: (2002)

New media, new policies : media and communicationsstrategies for future /
gan: Collins, Richard, 1946-
Cyhoeddwyd: (1996)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.
Cyhoeddwyd: (2006)

Advertising strategy :
gan: Percy, Larry
Cyhoeddwyd: (1980)

Critical studies in media commercialism
gan: Andersen, Robin
Cyhoeddwyd: (2000)

Business and the Media /
gan: E. Aronoff Draig
Cyhoeddwyd: (1979)

New media and American politics
gan: Davis, Richard
Cyhoeddwyd: (1998)

Blackstone's Statutes on Media Law
gan: Caddell, Richard
Cyhoeddwyd: (2008)

Introduction mass communication media literacy and culture
gan: Baran, Stanley J.
Cyhoeddwyd: (2004)

Introduction to Mass Communication: Media Literacy and Culture /
gan: J. Baran Stanley
Cyhoeddwyd: (2010)

Adolescents, media, and the law
gan: Levesque, Roger J.R.
Cyhoeddwyd: (2007)

Media, communication, culture : global approach. /
gan: Lull, James.
Cyhoeddwyd: (1995)

Media writer's handbook
gan: Arnold, George T.

Media, communication, culture : a global approach /
gan: Lull, James.
Cyhoeddwyd: (2000)

Media Impact :
gan: Biagi, Shirley
Cyhoeddwyd: (2005)

Media Impact :
gan: Biagi, Shirley
Cyhoeddwyd: (2005)

Mass media research
gan: Wimmer, Roger D.
Cyhoeddwyd: (2006)

Media communication : an introduction to theory and process. /
gan: Watson, James, 1936-
Cyhoeddwyd: (1998)

Media today : an introduction to mass communication. /
gan: Turow, Joseph.
Cyhoeddwyd: (1999)

Reaching audiences: A guide to media writing
gan: Katherine C McAdams
Cyhoeddwyd: (1995)

Media, audiences, effects : an introduction to the study of media content and audience analysis
gan: Traudt, Paul J.
Cyhoeddwyd: (2005)

Mass media in a changing world
gan: Rodman, George
Cyhoeddwyd: (2010)

Mass media in a changing world
gan: Rodman, George R.
Cyhoeddwyd: (2011)

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume /
gan: Verklin David
Cyhoeddwyd: (2007)

Introduction to Mass Communication: Media Literacy and Culture /
gan: J.Baran Stanley
Cyhoeddwyd: (2008)

Mass media in a changing world : history, industry, controversy /
gan: Rodman, George R., 1948-
Cyhoeddwyd: (2006)

Mass media in a changing world : history, industry, controversy /
gan: Rodman, George R., 1948-
Cyhoeddwyd: (2006)

Politics of the media /
gan: Ward, Ian.
Cyhoeddwyd: (1995)

Politics and the mass media /
gan: Wheeler, Mark.
Cyhoeddwyd: (1997)

Media ethics : isues and cases /
gan: Patterson, Philip.
Cyhoeddwyd: (1998)

Introduction to mass communication : media literacy and culture /
gan: Baran, Stanley J.
Cyhoeddwyd: (2004)

Introduction to mass communication : media literacy and culture /
gan: Baran, Stanley J.
Cyhoeddwyd: (2006)

Communication and new media
gan: Hirst, Martin
Cyhoeddwyd: (2007)

Mass media research
gan: Wimmer, Roger D
Cyhoeddwyd: (2006)

Mass media research : an introduction /
gan: Wimmer, Roger D.
Cyhoeddwyd: (2000)

Using media in teaching
Cyhoeddwyd: (2001)

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /
gan: Verklin, David.
Cyhoeddwyd: (2007)

Media writer's handbook a guide to common writing and editing problems
gan: Arnold, George T.
Cyhoeddwyd: (2009)