The media handbook /

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The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

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Opis bibliograficzny
1. autor:	Katz, Helen E.
Format:	Książka
Język:	English
Wydane:	Lincolnwood, Ill. : NTC Business Books, 1995.
Hasła przedmiotowe:	Advertising media planning. Mass media and business. Marketing channels.
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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