International and global marketing : concepts and cases /

QR Kodea

International and global marketing : concepts and cases /

Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.

Gorde:

Xehetasun bibliografikoak
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Chicago : Irwin, 1995.
Gaiak:	Marketing. Export marketing. Export marketing > Case studies.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Antzeko izenburuak

Cases in global marketing strategies /
nork: Jeannet, Jean-Pierre.
Argitaratua: (2001)

International marketing
nork: Kleindl, Brad (Kleindl, Brad Alan)
Argitaratua: (2007)

Global marketing strategies /
nork: Jeannet, Jean-Pierre.
Argitaratua: (1998)

Global marketing /
nork: Keegan, Warren J.
Argitaratua: (1997)

International marketing cases
nork: Subhash C. Jain
Argitaratua: (2001)

International marketing cases
nork: Jain, Subhash C.

Global marketing
nork: Johansson, Johny K.

Global marketing
nork: Johansson, Johny K.
Argitaratua: (2000)

Global marketing management :
nork: Quelch, John A.
Argitaratua: (2006)

Global marketing :
nork: Jonhansson, Johny K.
Argitaratua: (2006)

Global marketing :
nork: Jonhansson, Jonhy K.
Argitaratua: (2000)

Global marketing : concepts, strategies, practice : text and readings /
nork: Akhter, Syed H.
Argitaratua: (1995)

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) /
nork: K. Johansson Johny
Argitaratua: (2006)

International marketing : analysis and strategy /
nork: Onkvisit, Sak.
Argitaratua: (1997)

Global marketing : foreign entry, local marketing, and global management /
nork: Johansson, Johny K.
Argitaratua: (1997)

Global marketing management
nork: Kotabe, Masaaki
Argitaratua: (2004)

Marketing globally : planning and practice /
nork: Samli, A. Coskun.
Argitaratua: (1998)

Global marketing management
nork: WARREN J KEEGAN
Argitaratua: (2001)

Global marketing
nork: Keegan, Warren J.
Argitaratua: (2005)

International dimensions of marketing /
nork: Russow, Lloyd C.
Argitaratua: (2000)

International marketing research /
nork: Kumar, V.
Argitaratua: (2000)

International marketing strategy
nork: Thorelli, H. B.
Argitaratua: (1973)

International marketing
nork: Czinkota, Michael R.

International marketing /
nork: Paliwoda, Stanley J.
Argitaratua: (1998)

International marketing
nork: Czinkota, Michael R
Argitaratua: (2007)

International marketing :
nork: Majaro, Simon
Argitaratua: (1982)

International marketing /
nork: Czinkota, Michael R.
Argitaratua: (2002)

International marketing : an Asia-Pacific perspective /
nork: Fletcher, Richard.
Argitaratua: (1999)

International marketing Strategy 2003-2004
nork: Carter, Steve
Argitaratua: (2003)

International marketing and export management
nork: Albaum, Gerald
Argitaratua: (2002)

International trade procedures and management /
nork: Walker, A. G.
Argitaratua: (1995)

Export Marketing Strategy : Tactics and Skills That Work
nork: Shaoming, Zou, et al.
Argitaratua: (2012)

International marketing 8e
nork: Czinkota, Michael R.
Argitaratua: (2007)

Global maketing
nork: Keegan, Warren J.
Argitaratua: (2003)

Global marketing management /
nork: Kotabe, Masaaki.
Argitaratua: (1998)

The export marketing imperative
nork: Czinkota, Michael R.
Argitaratua: (2004)

The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas /
nork: Noonan, Chris J.
Argitaratua: (1999)

International marketing and export management
nork: Albaum, Gerald
Argitaratua: (2016)

Global marketing
nork: Keegan, Warren J
Argitaratua: (2017)

Article compendium international marketing China + Korea + South East Asia
Argitaratua: (1985)