Direct marketing : strategy, planning, execution /
Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
New York :
McGraw Hill,
2000.
|
| 版: | 4th ed. |
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01200cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000049623 | ||
| 003 | 9632 | ||
| 005 | 20030313151556.0 | ||
| 008 | 010406|2000 vm 000 eng | ||
| 020 | |a 0071352872 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.84 |b NA-E |
| 100 | 1 | |a Nash, Edward L. | |
| 245 | 0 | 0 | |a Direct marketing : |b strategy, planning, execution / |c Edward L. Nash. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw Hill, |c 2000. | ||
| 300 | |a xxxii, 600 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemarketing. Fulfillment. Database marketing. Internet marketing. Going global. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Direct marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||