Direct marketing : strategy, planning, execution /
Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
New York :
McGraw Hill,
2000.
|
| Wydanie: | 4th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 100 | 1 | |a Nash, Edward L. | |
| 245 | 0 | 0 | |a Direct marketing : |b strategy, planning, execution / |c Edward L. Nash. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw Hill, |c 2000. | ||
| 300 | |a xxxii, 600 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemarketing. Fulfillment. Database marketing. Internet marketing. Going global. | |
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| 650 | 0 | 4 | |a Direct marketing. |
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||