Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nash, Edward L.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York : McGraw Hill, 2000.
Rhifyn:	4th ed.
Pynciau:	Marketing. Direct marketing.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Direct marketing :
gan: McDonal, Wiliam J.
Cyhoeddwyd: (1998)

Profitable direct marketing /
gan: Jay, Ros.
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Exploring direct marketing /
gan: Patterson, Maurice.
Cyhoeddwyd: (1999)

Profitable direct marketing
gan: Matitland, Iain.
Cyhoeddwyd: (1998)

Exploring direct and relationship marketing
gan: Evans, Martin
Cyhoeddwyd: (2004)

Direct and interactive marketing
gan: Sargeant, Adrian
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Exploring direct and cusomter relationship marketing
gan: Evans, Martin
Cyhoeddwyd: (2004)

Principles of direct and database
gan: Tapp, Alan
Cyhoeddwyd: (2005)

Successful direct marketing methods :
gan: Stone, Bob
Cyhoeddwyd: (2008)

Double your income with network marketing
gan: Tribble, Ty

Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007)

Response
gan: Geller, Lois K.
Cyhoeddwyd: (2002)

Double your income with network marketing :
gan: Tribble, Ty
Cyhoeddwyd: (2012)

Be a network marketing superstar :
gan: Christensen, Mary
Cyhoeddwyd: (2007)

PET Direct /
gan: Ireland, Sue
Cyhoeddwyd: (2010)

Essentials of Marketing: A Marketing Strategy Planning Approach
gan: P. Joseph, Cannon, et al.
Cyhoeddwyd: (2025)

PET Direct Workbook with Answers /
gan: Ireland, Sue
Cyhoeddwyd: (2010)

Direct current fundamentals
gan: Herman, Stephen L.
Cyhoeddwyd: (2007)

Marketing planning & strategy
gan: Jain, Subhash C.
Cyhoeddwyd: (2000)

Marketing planning & strategy
gan: Jain, Subhash C.
Cyhoeddwyd: (2004)

Programming an RTS game with Direct3D
gan: Carl Granberg
Cyhoeddwyd: (2007)

Programming an RTS game with Direct3D
gan: Carl Granberg
Cyhoeddwyd: (2007)

New Directions in Neural Networks 18th Italian Workshop on Neural Networks: WIRN 2008
gan: Apolloni, Bruno, et al.
Cyhoeddwyd: (2013)

Mordern marketing strategy
gan: Bursk, Edward C.
Cyhoeddwyd: (1964)

Essentials of Marketing: a Marketing Strategy Planning Approach /
gan: D.Perreault William
Cyhoeddwyd: (2010)

Essentials of marketing : a marketing strategy planning approach
gan: Perreault, William D
Cyhoeddwyd: (2010)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
gan: Malcolm, Mcdonald
Cyhoeddwyd: (2025)

Marketing globally : planning and practice /
gan: Samli, A. Coskun.
Cyhoeddwyd: (1998)

Marketing Strategy the Difference Between Marketing and Markets (3th Edition)
gan: Paul, Fifield
Cyhoeddwyd: (2025)

Direct current fundamentals
gan: Herman, Stephen L.
Cyhoeddwyd: (2007)

Basic Marketing A Marketing Strategy Planning Approach /
gan: D.Perreault William
Cyhoeddwyd: (2008)

Basic Marketing: A Marketing Strategy Planning Approach /
gan: D. Perreault William
Cyhoeddwyd: (2008)

The marketing plan /
gan: Cohen, William A. 1937-
Cyhoeddwyd: (1998)

Relationship marketing : strategy and implementation /
Cyhoeddwyd: (1999)

PET Direct student's book
gan: Ireland, Sue
Cyhoeddwyd: (2010)

Marketing strategy and management
gan: Constantin, James A
Cyhoeddwyd: (1976)

International marketing strategy
gan: Thorelli, H. B.
Cyhoeddwyd: (1973)

An investigation into linguistic features of directives in school announcements in english /
gan: Lê, Hồng Dương
Cyhoeddwyd: (2015)

Influencer Marketing Strategy How to Create Successful Influencer Marketing
gan: Gordon, Glenister
Cyhoeddwyd: (2025)

Database marketing :
gan: Nash, Edward L.
Cyhoeddwyd: (1993)