Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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书目详细资料
主要作者:	Nash, Edward L.
格式:	图书
语言:	English
出版:	New York : McGraw Hill, 2000.
版:	4th ed.
主题:	Marketing. Direct marketing.
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