Direct marketing : strategy, planning, execution /
Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...
Gorde:
| Egile nagusia: | Nash, Edward L. |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
New York :
McGraw Hill,
2000.
|
| Edizioa: | 4th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Antzeko izenburuak
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Direct marketing :
nork: McDonal, Wiliam J.
Argitaratua: (1998) -
Profitable direct marketing /
nork: Jay, Ros.
Argitaratua: (1998) -
Exploring direct marketing /
nork: Patterson, Maurice.
Argitaratua: (1999) -
Profitable direct marketing
nork: Matitland, Iain.
Argitaratua: (1998) -
Exploring direct and relationship marketing
nork: Evans, Martin
Argitaratua: (2004)


