Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Dades bibliogràfiques
Autor principal:	Nash, Edward L.
Format:	Llibre
Idioma:	English
Publicat:	New York : McGraw Hill, 2000.
Edició:	4th ed.
Matèries:	Marketing. Direct marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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