Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Bibliografske podrobnosti
Glavni avtor:	Nash, Edward L.
Format:	Knjiga
Jezik:	English
Izdano:	New York : McGraw Hill, 2000.
Izdaja:	4th ed.
Teme:	Marketing. Direct marketing.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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