Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Nash, Edward L.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	New York : McGraw Hill, 2000.
संस्करण:	4th ed.
विषय:	Marketing. Direct marketing.
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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