Direct marketing : strategy, planning, execution /

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Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Bibliografiske detaljer
Hovedforfatter:	Nash, Edward L.
Format:	Bog
Sprog:	English
Udgivet:	New York : McGraw Hill, 2000.
Udgivelse:	4th ed.
Fag:	Marketing. Direct marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Direct marketing :
af: McDonal, Wiliam J.
Udgivet: (1998)

Profitable direct marketing /
af: Jay, Ros.
Udgivet: (1998)

Exploring direct marketing /
af: Patterson, Maurice.
Udgivet: (1999)

Profitable direct marketing
af: Matitland, Iain.
Udgivet: (1998)

Exploring direct and relationship marketing
af: Evans, Martin
Udgivet: (2004)

Direct and interactive marketing
af: Sargeant, Adrian
Udgivet: (2001)

Exploring direct and cusomter relationship marketing
af: Evans, Martin
Udgivet: (2004)

Principles of direct and database
af: Tapp, Alan
Udgivet: (2005)

Successful direct marketing methods :
af: Stone, Bob
Udgivet: (2008)

Double your income with network marketing
af: Tribble, Ty

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

Response
af: Geller, Lois K.
Udgivet: (2002)

Double your income with network marketing :
af: Tribble, Ty
Udgivet: (2012)

PET Direct /
af: Ireland, Sue
Udgivet: (2010)

Be a network marketing superstar :
af: Christensen, Mary
Udgivet: (2007)

Essentials of Marketing: A Marketing Strategy Planning Approach
af: P. Joseph, Cannon, et al.
Udgivet: (2025)

PET Direct Workbook with Answers /
af: Ireland, Sue
Udgivet: (2010)

Direct current fundamentals
af: Herman, Stephen L.
Udgivet: (2007)

Marketing planning & strategy
af: Jain, Subhash C.
Udgivet: (2000)

Marketing planning & strategy
af: Jain, Subhash C.
Udgivet: (2004)

Programming an RTS game with Direct3D
af: Carl Granberg
Udgivet: (2007)

Programming an RTS game with Direct3D
af: Carl Granberg
Udgivet: (2007)

New Directions in Neural Networks 18th Italian Workshop on Neural Networks: WIRN 2008
af: Apolloni, Bruno, et al.
Udgivet: (2013)

Mordern marketing strategy
af: Bursk, Edward C.
Udgivet: (1964)

Essentials of Marketing: a Marketing Strategy Planning Approach /
af: D.Perreault William
Udgivet: (2010)

Essentials of marketing : a marketing strategy planning approach
af: Perreault, William D
Udgivet: (2010)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
af: Malcolm, Mcdonald
Udgivet: (2025)

Marketing globally : planning and practice /
af: Samli, A. Coskun.
Udgivet: (1998)

Marketing Strategy the Difference Between Marketing and Markets (3th Edition)
af: Paul, Fifield
Udgivet: (2025)

Direct current fundamentals
af: Herman, Stephen L.
Udgivet: (2007)

Basic Marketing A Marketing Strategy Planning Approach /
af: D.Perreault William
Udgivet: (2008)

Basic Marketing: A Marketing Strategy Planning Approach /
af: D. Perreault William
Udgivet: (2008)

The marketing plan /
af: Cohen, William A. 1937-
Udgivet: (1998)

PET Direct student's book
af: Ireland, Sue
Udgivet: (2010)

Relationship marketing : strategy and implementation /
Udgivet: (1999)

An investigation into linguistic features of directives in school announcements in english /
af: Lê, Hồng Dương
Udgivet: (2015)

Marketing strategy and management
af: Constantin, James A
Udgivet: (1976)

International marketing strategy
af: Thorelli, H. B.
Udgivet: (1973)

Influencer Marketing Strategy How to Create Successful Influencer Marketing
af: Gordon, Glenister
Udgivet: (2025)

Database marketing :
af: Nash, Edward L.
Udgivet: (1993)