Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nash, Edward L.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York : McGraw Hill, 2000.
Rhifyn:	4th ed.
Pynciau:	Marketing. Direct marketing.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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Direct marketing : strategy, planning, execution /

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