Direct marketing : strategy, planning, execution /
Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
McGraw Hill,
2000.
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| 版: | 4th ed. |
| 主題: | |
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