Direct marketing : strategy, planning, execution /

Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Nash, Edward L.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York : McGraw Hill, 2000.
संस्करण:4th ed.
विषय:
Marketing.
Direct marketing.
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
विवरण
सारांश:Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemarketing. Fulfillment. Database marketing. Internet marketing. Going global.
भौतिक वर्णन:xxxii, 600 p. : ill. ; 24cm.
आईएसबीएन:0071352872

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