Marketing management

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Marketing management

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This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a...

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Format:	Llibre
Idioma:	Undetermined
Publicat:	Upper Saddle River, N.J. Prentice Hall 2003
Matèries:	Marketing,Marketing Management,Marketing,Quản trị Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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