Marketing management

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Marketing management

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This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a...

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Bibliografske podrobnosti
Glavni avtor:	Kotler, Philip
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Upper Saddle River, N.J. Prentice Hall 2003
Teme:	Marketing,Marketing Management,Marketing,Quản trị Marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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