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Advertising and promotion : An integrated marketing communications perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

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书目详细资料
主要作者:	Belch, George E. (George Eugene)
格式:	图书
语言:	Undetermined
出版:	Boston, MA. McGraw-Hill / Irwin 2004
主题:	Advertising,Sales promotion,Communication in marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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