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Advertising and promotion : An integrated marketing communications perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

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Bibliografiske detaljer
Hovedforfatter:	Belch, George E. (George Eugene)
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston, MA. McGraw-Hill / Irwin 2004
Fag:	Advertising,Sales promotion,Communication in marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

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Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
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Advertising and promotion : an integrated marketing communications perspective
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Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
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Integrated marketing communications in advertising and promotion
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Integrated marketing communications in advertising and promotion
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Sales promotion essentials : the 10 basic sales promotion techniques /
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Udgivet: (1998)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
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Sales promotion decision making : Concepts, principles, and practice /
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Promotion management /
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
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Marketing management for small and medium enterprises: Promotion and advertising
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101 big ideas for promoting a business on a small budget
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Advertising and integrated brand promotion
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Beyond advertising
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Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
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Advertising contemporary society :
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Udgivet: (1986)

Advertising and the promotion industry
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Udgivet: (1994)

Advertising Impact and Controlling in Content Marketing
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Udgivet: (2025)

Marketing and advertising yearbook
Udgivet: (1990)

Confessions of shameless self promoters :
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Udgivet: (2006)

Integrated advertising, promotion, and marketing communications
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Udgivet: (2018)

Digest of Japanese court decisions in trademarks and unfair competition cases
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Advertising and promotion : an integrated marketing communications perspective
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Udgivet: (2004)

Kommunikation und Gesellschaft :
Udgivet: (1972)

Advertising copywriting /
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Udgivet: (1999)