Advertising and promotion : An integrated marketing communications perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

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Bibliografische gegevens
Hoofdauteur: Belch, George E. (George Eugene)
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, MA. McGraw-Hill / Irwin 2004
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