Advertising and promotion : An integrated marketing communications perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Belch, George E. (George Eugene)
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston, MA. McGraw-Hill / Irwin 2004
विषय:
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