Essentials of services marketing
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
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| Format: | Book |
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Harlow, England
Pearson
2018
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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