Essentials of services marketing
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Harlow, England
Pearson
2018
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Wirtz, Jochen | ||
| 245 | 0 | |a Essentials of services marketing | |
| 245 | 0 | |c Jochen Wirtz, Christopher H. Lovelock | |
| 260 | |a Harlow, England | ||
| 260 | |b Pearson | ||
| 260 | |c 2018 | ||
| 520 | |a Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. | ||
| 650 | |a Chăm sóc y tế,Tiếp thị dịch vụ y tế,Medical care,Marketing of health services | ||
| 650 | |x Tiếp thị,Marketing | ||
| 910 | |b vtbtruc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||