Essentials of services marketing
Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Formáid: | Leabhar |
| Teanga: | Undetermined |
| Foilsithe: |
Singapore; New York
Pearson Education South Asia Pte Ltd
2012
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| Ábhair: | |
| Rochtain Ar Líne: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629 |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01315nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_24629 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 090 | |b W313 | ||
| 100 | |a Wirtz, Jochen | ||
| 245 | 0 | |a Essentials of services marketing | |
| 245 | 0 | |c Jochen Wirtz, Patricia Chew, Christopher Lovelock | |
| 260 | |a Singapore; New York | ||
| 260 | |b Pearson Education South Asia Pte Ltd | ||
| 260 | |c 2012 | ||
| 300 | |a 679 pages | ||
| 520 | |a Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to strategy, and from revenue management to service leadership. It's a great source to consult whether you are redesigning service processes, developing service recovery policies, implementing a loyalty program, or want to significantly improve the service quality delivered by your people. | ||
| 650 | |a Service industries |x Marketing; Công nghiệp dịch vụ |x Tiếp thị | ||
| 700 | |a Chew, Patricia | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||