Essentials of services marketing

Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Wirtz, Jochen
مؤلفون آخرون: Chew, Patricia
التنسيق: كتاب
اللغة:Undetermined
منشور في: Singapore; New York Pearson Education South Asia Pte Ltd 2012
الموضوعات:
الوصول للمادة أونلاين:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
الوصف
الملخص:Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to strategy, and from revenue management to service leadership. It's a great source to consult whether you are redesigning service processes, developing service recovery policies, implementing a loyalty program, or want to significantly improve the service quality delivered by your people.
وصف مادي:679 pages