Essentials of services marketing
Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Singapore; New York
Pearson Education South Asia Pte Ltd
2012
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| 在线阅读: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| 总结: | Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to strategy, and from revenue management to service leadership. It's a great source to consult whether you are redesigning service processes, developing service recovery policies, implementing a loyalty program, or want to significantly improve the service quality delivered by your people. |
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| 实物描述: | 679 pages |