Essentials of services marketing

Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Wirtz, Jochen
Údair Eile: Chew, Patricia
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Singapore; New York Pearson Education South Asia Pte Ltd 2012
Ábhair:
Rochtain Ar Líne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một