Essentials of services marketing

Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

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Bibliographische Detailangaben
1. Verfasser:	Wirtz, Jochen
Weitere Verfasser:	Chew, Patricia
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Singapore; New York Pearson Education South Asia Pte Ltd 2012
Schlagworte:	Service industries > Marketing; Công nghiệp dịch vụ > Tiếp thị
Online Zugang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Essentials of services marketing

von Wirtz, Jochen
Veröffentlicht 2018

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of services marketing

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