Essentials of services marketing

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Essentials of services marketing

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Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

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Библиографические подробности
Главный автор:	Wirtz, Jochen
Другие авторы:	Chew, Patricia
Формат:	‌
Язык:	Undetermined
Опубликовано:	Singapore; New York Pearson Education South Asia Pte Ltd 2012
Предметы:	Service industries > Marketing; Công nghiệp dịch vụ > Tiếp thị
Online-ссылка:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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