Essentials of services marketing

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Essentials of services marketing

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Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Wirtz, Jochen
Údair Eile:	Chew, Patricia
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Singapore; New York Pearson Education South Asia Pte Ltd 2012
Ábhair:	Service industries > Marketing; Công nghiệp dịch vụ > Tiếp thị
Rochtain Ar Líne:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Míreanna Comhchosúla

Essentials of services marketing
le: Wirtz, Jochen
Foilsithe: (2018)

Services marketing
le: Fisk, Raymond P
Foilsithe: (2014)

Services marketing :
le: Lovelock, Christopher
Foilsithe: (2011)

Services marketing :
le: Zeithaml, Valarie A.
Foilsithe: (2006)

Essentials of Services Marketing (3rd Edition)
le: Jochen, Wirtz, et al.
Foilsithe: (2023)

Services marketing
le: Bateson, John E. G
Foilsithe: (2011)

Services marketing
le: Lovelock, Christopher H
Foilsithe: (2015)

Financial services marketing :
le: Ennew, Christine
Foilsithe: (2013)

Professional services marketing :
le: Schultz, Mike
Foilsithe: (2013)

Services marketing : Integrating customer focus across the firm
le: Zeithaml, Valarie A
Foilsithe: (2016)

Services marketing /
le: Zeithaml, Valarie A.
Foilsithe: (1996)

Kinh doanh & quảng cáo
Foilsithe: (2009)

Services marketing /
le: Kurtz, David L., 1941-
Foilsithe: (1998)

Services Marketing: People, Technology, Strategy (Ninth Edition)
le: Jochen, Wirtz, et al.
Foilsithe: (2023)

Services marketing : integrating customer focus across the firm /
le: Zeithaml, Valarie A.
Foilsithe: (2000)

Services marketing :
le: Hoffman, K. Douglas
Foilsithe: (2006)

Marketing không cần quảng cáo :
le: Phillips, Michael
Foilsithe: (2010)

Services marketing
le: Zeithaml, Valarie A.
Foilsithe: (2006)

Interactive services marketing /
le: Fisk, Raymond P.
Foilsithe: (2000)

Interactive services marketing /
le: Fisk, Raymond P.
Foilsithe: (2008)

Services marketing : integrating customer focus across the firm /
le: Zeithaml, Valarie A.
Foilsithe: (2006)

Principles of services marketing
le: Palmer, Adrian
Foilsithe: (2005)

Marketing :
le: Kerin, Roger A.
Foilsithe: (2013)

The financial services marketing handbook
le: Ehrlich, Evelyn
Foilsithe: (2012)

Professional services marketing
le: Schultz, Mike
Foilsithe: (2013)

Giáo trình marketing dịch vụ
le: Võ, Thị Ngọc Thúy
Foilsithe: (2016)

Contemporary services marketing management : a reader /
Foilsithe: (1997)

Marketing plans for services : a complete guide
le: McDonald, Malcolm, et al.
Foilsithe: (2015)

Ước lượng chi phí du hành của du khách Cần Thơ tại đảo Phú Quốc :
le: Trương, Thị Hằng Nga
Foilsithe: (2011)

Thực trạng và giải pháp nâng cao chất lượng dịch vụ du lịch tại thành phố Cần Thơ :
le: Thi, Xương Tín
Foilsithe: (2011)

Services marketing management a strategic perspective
le: Kasper, Hans.
Foilsithe: (2006)

Services marketing management : an international perspective /
le: Kasper, Hans.
Foilsithe: (1999)

The handbook of service industries
Foilsithe: (2007)

Marketing the professional services firm :
le: Young, Laurie
Foilsithe: (2005)

Marketing financial services
le: Estelami, Hooman
Foilsithe: (2012)

Essentials of marketing :
le: Perreault, William D
Foilsithe: (2010)

Essentials of marketing
le: Perreault, William D
Foilsithe: (2010)

Marketing financial services
Foilsithe: (1995)

Services marketing : concepts, strategies, & cases /
le: Hoffman, K. Douglas,, et al.
Foilsithe: (2017)

Essentials of marketing
le: Perreault, William D
Foilsithe: (2015)