Essentials of services marketing

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Essentials of services marketing

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Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

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Bibliografiske detaljer
Hovedforfatter:	Wirtz, Jochen
Andre forfattere:	Chew, Patricia
Format:	Bog
Sprog:	Undetermined
Udgivet:	Singapore; New York Pearson Education South Asia Pte Ltd 2012
Fag:	Service industries > Marketing; Công nghiệp dịch vụ > Tiếp thị
Online adgang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Lignende værker

Essentials of services marketing
af: Wirtz, Jochen
Udgivet: (2018)

Services marketing
af: Fisk, Raymond P
Udgivet: (2014)

Services marketing :
af: Lovelock, Christopher
Udgivet: (2011)

Services marketing :
af: Zeithaml, Valarie A.
Udgivet: (2006)

Essentials of Services Marketing (3rd Edition)
af: Jochen, Wirtz, et al.
Udgivet: (2023)

Services marketing
af: Bateson, John E. G
Udgivet: (2011)

Services marketing
af: Lovelock, Christopher H
Udgivet: (2015)

Financial services marketing :
af: Ennew, Christine
Udgivet: (2013)

Professional services marketing :
af: Schultz, Mike
Udgivet: (2013)

Services marketing : Integrating customer focus across the firm
af: Zeithaml, Valarie A
Udgivet: (2016)

Services marketing /
af: Zeithaml, Valarie A.
Udgivet: (1996)

Kinh doanh & quảng cáo
Udgivet: (2009)

Services marketing /
af: Kurtz, David L., 1941-
Udgivet: (1998)

Services Marketing: People, Technology, Strategy (Ninth Edition)
af: Jochen, Wirtz, et al.
Udgivet: (2023)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2000)

Services marketing :
af: Hoffman, K. Douglas
Udgivet: (2006)

Marketing không cần quảng cáo :
af: Phillips, Michael
Udgivet: (2010)

Services marketing
af: Zeithaml, Valarie A.
Udgivet: (2006)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2000)

Interactive services marketing /
af: Fisk, Raymond P.
Udgivet: (2008)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2006)

Principles of services marketing
af: Palmer, Adrian
Udgivet: (2005)

Marketing :
af: Kerin, Roger A.
Udgivet: (2013)

The financial services marketing handbook
af: Ehrlich, Evelyn
Udgivet: (2012)

Professional services marketing
af: Schultz, Mike
Udgivet: (2013)

Giáo trình marketing dịch vụ
af: Võ, Thị Ngọc Thúy
Udgivet: (2016)

Contemporary services marketing management : a reader /
Udgivet: (1997)

Marketing plans for services : a complete guide
af: McDonald, Malcolm, et al.
Udgivet: (2015)

Ước lượng chi phí du hành của du khách Cần Thơ tại đảo Phú Quốc :
af: Trương, Thị Hằng Nga
Udgivet: (2011)

Thực trạng và giải pháp nâng cao chất lượng dịch vụ du lịch tại thành phố Cần Thơ :
af: Thi, Xương Tín
Udgivet: (2011)

Services marketing management a strategic perspective
af: Kasper, Hans.
Udgivet: (2006)

Services marketing management : an international perspective /
af: Kasper, Hans.
Udgivet: (1999)

The handbook of service industries
Udgivet: (2007)

Marketing the professional services firm :
af: Young, Laurie
Udgivet: (2005)

Marketing financial services
af: Estelami, Hooman
Udgivet: (2012)

Essentials of marketing :
af: Perreault, William D
Udgivet: (2010)

Essentials of marketing
af: Perreault, William D
Udgivet: (2010)

Marketing financial services
Udgivet: (1995)

Services marketing : concepts, strategies, & cases /
af: Hoffman, K. Douglas,, et al.
Udgivet: (2017)

Essentials of marketing
af: Perreault, William D
Udgivet: (2015)