Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Bibliografiset tiedot
Päätekijä:	Zeithaml Valarie A
Muut tekijät:	Bitner Mary Jo, Gremler Dwayne D
Aineistotyyppi:	Kirja
Kieli:	Vietnamese
Julkaistu:	American : McGraw -Hill , 2005
Aiheet:	Services Marketing
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Services Marketing /

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