Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Bibliographische Detailangaben
1. Verfasser:	Zeithaml Valarie A
Weitere Verfasser:	Bitner Mary Jo, Gremler Dwayne D
Format:	Buch
Sprache:	Vietnamese
Veröffentlicht:	American : McGraw -Hill , 2005
Schlagworte:	Services Marketing
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Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Services Marketing /

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