Services Marketing /

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Services Marketing /

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Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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书目详细资料
主要作者:	Zeithaml Valarie A
其他作者:	Bitner Mary Jo, Gremler Dwayne D
格式:	图书
语言:	Vietnamese
出版:	American : McGraw -Hill , 2005
主题:	Services Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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