Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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書目詳細資料
主要作者:	Zeithaml Valarie A
其他作者:	Bitner Mary Jo, Gremler Dwayne D
格式:	圖書
語言:	Vietnamese
出版:	American : McGraw -Hill , 2005
主題:	Services Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing : integrating customer focus across the firm

由 Zeithaml, Valarie A.
出版 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing integrating customer focus across the firm

由 Zeithaml, Valarie A.
出版 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing /

由 Zeithaml, Valarie A.
出版 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services Marketing /

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