Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

תיאור מלא

שמור ב:

מידע ביבליוגרפי
מחבר ראשי:	Zeithaml Valarie A
מחברים אחרים:	Bitner Mary Jo, Gremler Dwayne D
פורמט:	ספר
שפה:	Vietnamese
יצא לאור:	American : McGraw -Hill , 2005
נושאים:	Services Marketing
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing : integrating customer focus across the firm

מאת Zeithaml, Valarie A.
יצא לאור 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing integrating customer focus across the firm

מאת Zeithaml, Valarie A.
יצא לאור 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing /

מאת Zeithaml, Valarie A.
יצא לאור 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services Marketing /

פריטים דומים