Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Bibliografische gegevens
Hoofdauteur:	Zeithaml Valarie A
Andere auteurs:	Bitner Mary Jo, Gremler Dwayne D
Formaat:	Boek
Taal:	Vietnamese
Gepubliceerd in:	American : McGraw -Hill , 2005
Onderwerpen:	Services Marketing
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing : integrating customer focus across the firm

door Zeithaml, Valarie A.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing integrating customer focus across the firm

door Zeithaml, Valarie A.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing /

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