Services Marketing /

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

Descripció completa

Guardat en:

Dades bibliogràfiques
Autor principal:	Zeithaml Valarie A
Altres autors:	Bitner Mary Jo, Gremler Dwayne D
Format:	Llibre
Idioma:	Vietnamese
Publicat:	American : McGraw -Hill , 2005
Matèries:	Services Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing : integrating customer focus across the firm

per Zeithaml, Valarie A.
Publicat 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing integrating customer focus across the firm

per Zeithaml, Valarie A.
Publicat 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing /

per Zeithaml, Valarie A.
Publicat 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services Marketing /

Ítems similars