Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Библиографические подробности
Главный автор:	Mc Carthy E.Jerome
Другие авторы:	Perreault William D
Формат:	‌
Язык:	Vietnamese
Опубликовано:	American : McGraw Hill/Irwin , 2006
Предметы:	Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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