Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...
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| Format: | Book |
| Language: | Vietnamese |
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American :
McGraw Hill/Irwin ,
2006
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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