Global brands: The evolution of multinationals in alcoholic beverages

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Global brands: The evolution of multinationals in alcoholic beverages

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

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Bibliografiske detaljer
Hovedforfatter:	Lopes, Teresa da Silva
Format:	Bog
Sprog:	English
Udgivet:	Cambridge University 2013
Fag:	Alcoholic beverage industry Brand name products
Online adgang:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Lignende værker

Teresa da Silva Lopes : Global brands : The evolution of multinationals in alcoholic beverages : book review /
af: Inkpen, Andrew.

Differential alcohol expectancies based on type of alcoholic beverage consumed /
af: Pedersen, Eric R.

Effect of cues associated with an alcoholic beverage on executive function /
af: Birak, Kulbir Singh.

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Fermented beverage production
af: Lea, Andrew G. H.
Udgivet: (2003)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Branding @ the digital age /
Udgivet: (2001)

Effect of cues associated with an alcoholic beverage on executive function /
af: Birak, Kulbir Singh.

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Sell the brand first
af: Stiff, Dan
Udgivet: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
af: R. Gregory James
Udgivet: (2001)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Relationship-specific alcohol expectancies in couples with concordant and discrepant drinking patterns /

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Do premorbid predictors of alcohol dependence also predict the failure to recover from alcoholism ? /

Course of alcohol dependence among Vietnam combat veterans and nonveteran controls /

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Affective and personality risk and cognitive mediators of initial adolescent alcohol use /
af: Bekman, Nicole M.

Managing brand equity capitalizing on the value of a brand name
af: Aaker, David A.
Udgivet: (1991)

Beverage quality and safety
af: Foster, Tammy
Udgivet: (2003)

Building strong brands
af: Aaker, David A.
Udgivet: (1996)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

Quản trị tài sản nhãn hiệu
af: Đào Công Bình
Udgivet: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
af: Dương, Hữu Hạnh
Udgivet: (2005)

Quản trị thương hiệu hàng hóa
af: Trương, Đình Chiến
Udgivet: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
af: Richard Moore
Udgivet: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
af: Lê Anh Cường
Udgivet: (2003)

Đơn giản là hoàn hảo
af: Trout, Jack
Udgivet: (2004)