Consumer behavior : buying, having, and being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Gorde:
Egile nagusia: | Solomon, Michael R |
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Formatua: | Liburua |
Hizkuntza: | English |
Argitaratua: |
Pearson
2015
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Gaiak: | |
Sarrera elektronikoa: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098 |
Etiketak: |
Etiketa erantsi
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Antzeko izenburuak
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Consumer behavior : buying, having, and being
nork: Solomon, Michael R
Argitaratua: (2018) -
Consumer behavior and marketing strategy
nork: Peter, L. Paul
Argitaratua: (2005) -
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
nork: Peter, J. Paul.
Argitaratua: (2002) -
Consumer behavior : An Asia pacific appoach /
Argitaratua: (2007) -
Consumer Behavior : Buying, Having, and being
nork: Solomon, Michael R
Argitaratua: (2008)