Consumer behavior : buying, having, and being

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Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Bibliografski detalji
Glavni autor:	Solomon, Michael R
Format:	Knjiga
Jezik:	English
Izdano:	Pearson 2015
Teme:	Consumer behavior Market surveys Marketing
Online pristup:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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