Consumer behavior : buying, having, and being

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Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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書誌詳細
第一著者:	Solomon, Michael R
フォーマット:	図書
言語:	English
出版事項:	Pearson 2015
主題:	Consumer behavior Market surveys Marketing
オンライン･アクセス:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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