Consumer behavior : buying, having, and being

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Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Opis bibliograficzny
1. autor:	Solomon, Michael R
Format:	Książka
Język:	English
Wydane:	Pearson 2015
Hasła przedmiotowe:	Consumer behavior Market surveys Marketing
Dostęp online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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